Spot a Fake Black Friday Store Before It Takes Your Money
Black Friday is weeks away, but the fake stores open early. They’re counting on you being excited about a deal and in a hurry to grab it before it’s gone.
The numbers are worth knowing. Americans lost $2.1 billion to scams that started on social media last year, according to the FTC. Shopping scams were the most common kind, and more of them started on Facebook than on any other platform. Most begin the same way: an ad for something you actually want, at a price that seems almost too good.
The good news is that you don’t need to pay for special software to protect yourself. Most of what you need is free, and some of it is already on your computer.
How the scam works
You’re scrolling Facebook or Instagram and see an ad. Name-brand boots, a designer purse, a TV, all at a huge discount. You click, and the site looks completely real: the brand’s logo, professional product photos, a countdown clock, maybe a little pop-up saying someone in another state just bought one.
You pay. You get a confirmation email. And then nothing. The package never comes, the customer service line goes to voicemail, and a few weeks later the site has vanished.
These sites are easier to build than ever. AI can write the product descriptions, clean up the photos and make the whole thing look polished in an afternoon. That’s why “it looked professional” isn’t a safety check anymore.
The warning signs
Before you click Buy on a store you’ve never used, look for these:
- A price that’s too good to be true. Real retailers rarely knock 70% to 90% off name-brand products. Scammers do it all the time, because the price is the bait.
- A brand-new website. Fake stores don’t last long, so they’re almost always new. Search the store’s name with the word “scam” or “reviews.” If nothing comes up at all, that’s a warning too.
- A strange web address. Look closely at the address bar. Endings like .shop, .store or .top aren’t always fake, but they’re common with scam sites. So are addresses that add extra words to a brand name.
- No real way to contact anyone. A legitimate store has a phone number, a street address and a return policy you can read. A contact form and nothing else is a bad sign.
- An odd way to pay. If the site pushes Zelle, a wire transfer, gift cards or cryptocurrency, stop. Real stores take credit cards.
Step 1: Turn on the protection you already have
Every major web browser has a free scam and phishing warning built in. It checks the sites you visit against a constantly updated list of known bad ones and warns you before the page loads. Take a minute to make sure yours is on.
Chrome (Windows or Mac)
- Click the three dots in the top right corner and choose Settings.
- Click Privacy and security, then Security.
- Choose Enhanced protection.
Enhanced protection checks sites in real time and gives you stronger warnings than the standard setting.
Edge (Windows)
- Click the three dots in the top right corner and choose Settings.
- Click Privacy, search, and services.
- Under Security, make sure Microsoft Defender SmartScreen is turned on.
Safari (Mac)
- With Safari open, click Safari in the menu bar, then Settings.
- Click the Security tab.
- Check Warn when visiting a fraudulent website.
Safari (iPhone and iPad)
- Open Settings, tap Apps, then Safari.
- Turn on Fraudulent Website Warning.
One more thing: when you do see one of these red warning screens, believe it. Don’t click “continue anyway” just because the deal looks good.
Step 2: Check a store before you buy
Browser warnings only catch sites that have already been reported. Brand-new fake stores can slip through for a few days. For any store you haven’t bought from before, run a quick check first.
ScamAdviser (scamadviser.com): Copy the store’s web address and paste it into the search box. You’ll get a trust score from 1 to 100, plus details like how old the site is and where it’s hosted. A low score or a site that’s only a few weeks old is your cue to shop somewhere else.
Google Safe Browsing site status: Search for “Google Safe Browsing site status” and paste the address into the box. It tells you whether Google has flagged the site as dangerous.
Step 3 (optional): Add a free scam blocker
If you’d like an extra layer that works in the background, Malwarebytes Browser Guard is a free add-on from malwarebytes.com that works in the major browsers. It blocks known scam and phishing pages, cuts down on pop-ups and trackers, and shows safety ratings next to your search results so you can spot a bad site before you click it.
You’ll see paid VPNs advertised for this job. They can work, but for most people, the free tools above cover the same ground.
Step 4: Pay the safe way
This is the one that saves you when everything else misses.
Always pay with a credit card. If the order never shows up, you can dispute the charge with your card company and, in most cases, get your money back. Debit cards offer weaker protection, and the money comes straight out of your bank account while you wait. Zelle, wire transfers, gift cards and crypto are like handing over cash: once it’s gone, it’s usually gone for good.
Already ordered from a store that looks fake?
Don’t wait to see if the package shows up.
- Call your credit card company and dispute the charge. Tell them the merchant appears to be fraudulent. Ask whether they recommend a new card number.
- Change your password if you created an account on the site, especially if you used the same password anywhere else.
- Report it to the FTC at its ReportFraud website. Reports help them track and shut down these operations.
- Watch your statements for the next few months for charges you don’t recognize.
The bottom line
A deal that shows up in an ad, from a store you’ve never heard of, at a price that seems unreal, deserves 60 seconds of checking. Turn on your browser’s protection, paste the address into ScamAdviser, and pay with a credit card. That covers almost every fake store out there.
If you’d like help setting any of this up on your computer or phone, I can connect remotely and walk you through it. Schedule a session here, email me at billj@askbillfirst.com, or AskBillFirst | Contact Us.
Filed under: Quick Wins | Tagged: fraud, phishing, scam, scams, security | Leave a comment »
